Photo - MoU singing ceremony - (From left) Albert Chang, Business Manager, Leopard Mobile; and Ng Kok Heng, Group CEO, XOX Bhd.
Malaysia's XOX Media (XOX), the technology arm of Mobile Virtual Network Operator (MVNO) XOX Group, has signed a memorandum of agreement with Taiwan's Leopard Mobile, a subsidiary of New York-listed Cheetah Mobile, to develop cross marketing and cross bundling mobile applications.
Under the agreement, Leopard Mobile will promote and market XOX's next generation mobile communication solutions, which help smartphone users to optimise the IP Multimedia Subsystem (IMS) technology, Voopee. This will be done via its various channels and its users, and XOX will market the range of Leopard Mobile products through its channels and subscribers.
Both companies intend to strengthen the strategic alliance where XOX will become the partner of Leopard Mobile to market Leopard Mobile's products to the general market by including these products in XOX's marketing plans.
XOX Group chief executive officer Ng Kok Heng said that XOX Mobile's subscriber base of 1.3 million users will be the first to enjoy the benefits of this collaboration with the exclusive availability of Leopard Mobile applications, games, content and advertisement network.
Ng said XOX Mobile's strategy of pursuing international collaboration for content and mobile services has been welcomed by MVNO's subscriber base, which comprises young, technology-savvy users of its pre-paid and post-paid services.
"Our initial partnership with South Korean brands proved to be a success prompting us to explore more Asian content providers and developers that we could partner with. Taiwanese developers are on the forefront of mobile games, in-app advertising and content development. We believe that our Chinese speaking subscriber base will embrace the quality content from an edgy Taiwanese provider," he said.
"This strategic alliance of cross marketing and cross bundling also allows our Voopee mobile application that employs IMS - which effectively cuts down on usage of voice and text messaging, to be spread farther afield including in Taiwan," Ng said. "This strategic alliance is of benefit to both parties as it increases content and geographic distribution."
Leopard Mobile founder David Wu welcomed the partnership and pointed to the acceptance of Taiwanese content among Malaysian Chinese mobile users, as well as the opportunities for Voopee in Taiwan.
"Malaysia is an ideal market for Leopard Mobile, with a synergistic partner in XOX Mobile. There is huge potential to increase the subscribership for mobile applications and content," said Wu.
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