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Microsoft backs off click-the-X trick in Windows 10 upgrade pitch

Gregg Keizer | June 29, 2016
Will change the behavior of its 'Get Windows 10' app notification to align with own design rules

It was unclear whether clicking the "Decline this offer" button is a lasting rejection, or whether doing that would also instruct the PC to later return the GWX notice to the screen. Microsoft did not immediately reply to that follow-up question.

Although Microsoft has been gradually increasing the pressure on customers to adopt Windows 10 -- the 11-month distribution campaign has taken one unprecedented step after another -- and while some users have complained at every phase, this was the first time that the firm backpedaled. The only other time it did -- in the fall of 2015, when it set the Windows 10 upgrade to download by pre-checking an optional item in Windows Update -- Microsoft said it was a mistake, and corrected the behavior to deliver the new OS only to those who had reserved it through GWX.

It was likely a coincidence that Myerson touted the change just a day after news broke that a California woman had won a $10,000 judgment in small claims court against Microsoft for upgrading her PC last year without her approval. That case was decided in March, and the company dropped its appeal and paid Teri Goldstein $10,000 more than a month ago.

The free Windows 10 upgrade offer will expire July 29. However, Microsoft has declined to say what will happen to GWX after that date. It's conceivable that the app will be retained, and continue promoting Windows 10 on PCs running Windows 7 or 8.1.

windows 10 upgrade notification copy Microsoft

The 'Get Windows 10' app will be revamped this week to display a button that lets Windows 7 and 8.1 users decline the free upgrade. And clicking the 'X' in the upper right will not be interpreted as approving the upgrade, as that action has been defined by Microsoft in the past. 


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