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Microsoft brands new MacBook Pro 'disappointment,' touts boost in trade-ins for Surface

Gregg Keizer | Dec. 13, 2016
Sales of Microsoft <i>and</i> Apple laptops are up from 2015, says industry analyst; 'I don't see one outperforming the other'

He attributed the large increase in Surface Pro sales to starting from a smaller base than the Mac, but also credited lower prices for the notebook-tablet hybrid. According to NPD, the average sales price of a Surface Pro dropped from $1,150 in 2015 to around $800 this year.

The Mac's average selling price, or ASP, went the other way: up. "The ASP went up $250," Baker noted, to about $1,400, fueled by the higher prices of the new MacBook Pro models.

Apple did not respond to a request for comment on Microsoft's claim that MacBook trade-ins were up, and the latter's description of MacBook Pro sales.


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