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New Apple TV focuses on 'what works'

Michael deAgonia | Oct. 12, 2010
Latest version is streamlined for streaming video -- but more content would be good.

If you're not sold yet on Apple TV, there are alternatives. ITunes isn't the only place to get digital content. In fact, soon after Apple announced 99-cent TV show purchases, Amazon Video On Demand announced the same pricing. And Roku -- a maker of similarly capable hardware -- offers its product with access to content from Amazon, Hulu, Pandora and Major League Baseball, with a few more options not available on Apple TV (at least not yet). The trade-off with alternatives, however, is that you don't have full access to your iTunes library content.

As it stands, the new Apple TV is a well-executed and cost-effective way to bring iTunes content to your TV. At $99, it's a product that's easy to recommend if you're already a fan of Apple's ecosystem. Better yet, Apple TV is one of those products that will actually become better with time as Apple rolls out new features and adds content.


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