If you're not sold yet on Apple TV, there are alternatives. ITunes isn't the only place to get digital content. In fact, soon after Apple announced 99-cent TV show purchases, Amazon Video On Demand announced the same pricing. And Roku -- a maker of similarly capable hardware -- offers its product with access to content from Amazon, Hulu, Pandora and Major League Baseball, with a few more options not available on Apple TV (at least not yet). The trade-off with alternatives, however, is that you don't have full access to your iTunes library content.
As it stands, the new Apple TV is a well-executed and cost-effective way to bring iTunes content to your TV. At $99, it's a product that's easy to recommend if you're already a fan of Apple's ecosystem. Better yet, Apple TV is one of those products that will actually become better with time as Apple rolls out new features and adds content.
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