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Platform, partners key to NetSuite's future

Chris Kanaracus, IDG News Services | May 11, 2011
Count NetSuite among the growing number of SaaS (software as a service) vendors positioning themselves as providers of not just stand-alone applications, but also a rich development stack that partners and customers can use to integrate with and extend the core software.

SAP is rolling out an SDK (software development kit) for its Business ByDesign product, an on-demand ERP suite that directly competes with NetSuite. Salesforce.com has made increasingly aggressive moves to build out its development offerings, partnering with VMware on a Java-based platform called VMForce and launching the Database.com service.

For NetSuite, the platform emphasis is also linked to its desire to move upmarket from the SMB base that has long been its core audience. Larger companies need more sophisticated development capabilities, and a growing partner network could give NetSuite more credibility in those companies' eyes.

SuiteWorld continues through Thursday in San Francisco.

 

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