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Samsung relaunches Knox 2.0

Anuradha Shukla | April 14, 2014
Mixed views on the market potential of the product.

Customers and partners have mixed responses regarding the relaunch of Samsung Knox 2.0, according to a new report by Forrester.

Nobody has made a confident prediction regarding the market potential of version 2.0 and its impact on the mobile enterprise device services market.

Samsung Knox 2.0 includes a range of features such as content encryption, two-factor authentication, and promises to deliver an enterprise-grade Android alternative to iOS and BlackBerry 10 for Samsung customers.

Version 2.0 of Samsung's secure Android platform comes with a high risk go-to-market strategy based on premium prices and the integration of functions such as cloud-based mobile device management and content distribution into the Samsung-proprietary stack.

Android is a popular platform but chief information officers (CIOs) are hesitant to deploy it as it raises security concerns related to security and fragmentation of different Android versions.

CIOs may change their opinion about Android after Knox 2.0 as it addresses this challenge with its double-authentication and encryption facilities and standardisation on the Android KitKat operating system (OS).

Strategic managed service partners

Samsung Knox 2.0 is popular among strategic managed service partners such as Accenture that has partnered with Samsung for a range of services including content integration and device life-cycle management.

However, many customers don't want to pay US $3.60 per month license fee for this version of Samsung Knox. Organisations prefer to use master data management (MDM) instead of paying premium prices for managing devices or content lockers for the bulk of their fleet.

Forrester notes that Samsung Knox will not be considered as a universal platform unless it includes key applications such as and Office 365.

Samsung Knox 2.0 can replace old BlackBerry models by combining smartphones with enterprise grade services but customers will have to pay an extra charge to avail these services.

Finally, the product can be considered for corporate devices but not for bring your own device (BYOD) as many companies and employees don't know how to overcome the security threat associated with this concept.

Samsung has to keep on innovating to gain a competitive edge over Apple and Microsoft that want to expand their footprint in the enterprise device market. 



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