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SAP optimistic about Hong Kong mobile market

Anuradha Shukla | June 28, 2013
Partners with Xiaomi Tech to deliver a more stable and faster international SMS service in the city.

SAP Mobile Services has teamed up with Xiaomi Tech to deliver a more stable and faster international SMS service in Hong Kong.

The companies have announced the availability of Xiaomi’s enterprise international SMS (iSMS) platform which is based on SAP SMS 365,enterprise service.

This alliance will ensure world class international SMS service to not only users in Hong Kong but to smart phone users across the world.

International text messages can be sent through a two-way direct coupling transmission. Mobile subscribers who are registered as members of the MIUI Club, Xiaomi’s loyalty programme, will have a better customer experience, promise the partners. 

"We are very optimistic about China’s mobile market, and are very excited to be Xiaomi’s globalisation partner in successfully building its iSMS platform with strong functions and a stable performance in the first year of Xiaomi Tech’s international expansion,” said Matthew Tonkin, vice president of SAP Mobile Services Sales, APJ.

Relevant to local Chinese companies

SAP Mobile Services is focused on providing solutions that integrate popular innovations with practical applications relevant to local Chinese companies.

Xiaomi Tech recognises this and has thus collaborated with SAP to design an enterprise iSMS platform that can address user demands and boost the quality of SMS services.

The company launched its first mobile phone in August 2011 and has beaten many sales records on the Chinese Mainland. It entered Hong Kong earlier this year and is enjoying popularity among the consumers in the city.

“We are looking forward to developing a long-term strategic cooperation with SAP Mobile Services that enables us to provide the best user experience to our global Xiaomi customers,” said Huang Jiangji, vice president and co-founder of Xiaomi Tech.

Looking forward, SAP will strengthen its business partnership with Xiaomi Tech to bring more mobile innovations to international markets.


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