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SAP revs up mobile application strategy

Chris Kanaracus, IDG News Services | May 17, 2011
SAP is giving its ongoing push into mobile applications an extra shove with a series of new products aimed at verticals such as utilities, energy, retail and manufacturing, the company announced Tuesday during the Sapphire Now conference in Orlando.

The new applications and the SDK were deliberately announced simultaneously in order to send a message to partners of their importance to SAP's mobility strategy, according to Chen.

Also Tuesday, SAP announced a major new partnership around mobility with systems integrator Accenture.

Under the pact, Accenture's Mobility Services division and SAP will jointly use Unwired to develop new mobile applications, with initial ones targeting oil and gas, utilities and consumer products, according to a statement.

Partners figure heavily in the company's mobility plans because they will give customers many more sources for mobile applications, alleviating any sense of lock-in, Chen said. "The customer feels like they're protected."

The Unwired Platform will remain open to development for all sorts of devices and to applications from any vendor, he added.

Mobility is one of three strategic areas SAP is pushing of late, along with in-memory computing and SaaS (software as a service).

SAP executives are expected to discuss all three topics during a keynote address Tuesday.


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