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Sony to sell Xperia Z5 and Compact in U.S. on Feb. 7

Matt Hamblen | Jan. 15, 2016
Some see move as Sony's making a bigger push into smartphones again

Scarsella said Sony's mishaps with Verizon and T-Mobile might have led the company to work with retailers instead of carriers, which is "better than nothing." Still, he said other unlocked handsets like the Nexus 5X, Moto X Pure and ZTE Axon offer similar specs at lower prices.

"There is no doubt in my mind that the Z5 devices are a class above these other handsets in terms of power and design," he concluded. "However, the lack of branding, marketing, direct financing and previous mishaps at Verizon and T-Mobile will make these devices a hard sell to the average U.S. smartphone buyer."

 

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