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Targus Targets the New iPad Users

F.Y. Teng | April 9, 2012
April sees the rollout of seven novel cases for users of the new iPad.

The Versavu 360° Rotating Protective Case & StandThe Versavu 360° Rotating Protective Case & Stand

Arguably the world's leading brand for mobile computing bags, cases and other accessories, Targus, this month launched in Singapore seven brand new cases for the new iPad by Apple. They are the: Versavu 360° Rotating Protective Case & Stand (going for S$99.90); Vuscape Protective Case & Stand (S$85.90); Vucomplete Back Cover (S$39.90); Slim Case Protective Case & Stand (S$69.90); Simply Basic Cover Protective Case (S$69.90); Business Folio Protective Case & Stand (S$99.90); and, Versavu Keyboard Case (S$149.90).

On hand to comment on Targus' latest lineup was the MD of Targus Asia Pacific Steve Norman, who attributed the functionality as well as look and feel of the new cases to customer feedback and expectations.

"We developed the range as a direct result of finding out what consumers really wanted," Norman said. "It was interesting to see how the lives of consumers are changing; they are on the go and need solutions for all sorts of life situations. Plus, consumers are constantly demanding more from the products they buy and Targus aim[s] to deliver on that."

Norman referred to the "superior protection" offered the new iPad by the Versavu 360°, referring to it as "our hero product" and saying that due to it being "the ultimate in functionality" he expected it "to be a big hit with the Apple community." The Versavu 360° offers "360° smooth rotation functionality," which "allows for different standing and viewing positions...hands free viewing and ultimate comfort [with simple user orientation] for typing" among other key features.

On the higher end is the Versavu Keyboard Case, which incorporates a Bluetooth QWERTY keyboard with the Versavu 360° Rotating  Protective Case & Stand. And for the stylish-minded, Targus has the Business Folio Protective Case & Stand, which comes in Black faux leather and additional compartments for business cards and an A5 paper notepad. All seven models are available now at the Targus Boutique in Funan Centre, Apple Shop branches, and other major malls across Singapore.


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