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Tata Communications peddles ethernet to enterprises

Jack Loo | Nov. 8, 2010
Tata Communications is a huge believer in Ethernet, claiming that it will even take over all connectivity for enterprises, via pure ethernet or ethernet over MPLS. John Hoffman, head of ethernet product management, Tata Communications, reveals what his organisation has to offer in this technology area.

As a result, if a company can create a network that is more closely suited to their requirements, they are in a better position to generate greater revenue. Tata Communications wide ethernet portfolio puts our customers in the best position to create the best network and generate the highest revenue for their organisations.

Currently do you have any customers in Asia that have, or are taking up ethernet?

We have more than 1,000 customers using ethernet in Asia and Asia (including India) accounts for 60 to 65 per cent of our revenues on our ethernet service line. Most customers use ethernet as a more cost affordable alternative for Layer 1 circuits. They are typically using point to point links. A few customers are using ethernet as an alternative to Layer 3 in an effort to avoid sharing their routing tables with their service provider. Asia as a region has been an early adopter of ethernet and, as a result, leads the world in ethernet adoption.

Where do you see most of the business coming from?

Five years ago, when Tata Communications entered the ethernet global market, the financial and media industries were the main users. This is not surprising since these industries are typically work with cutting edge technologies. Today, ethernet is used by all customer verticals and we are seeing a larger customer base from all verticals. 

Ethernet saves our customers money and that translates to any industry. For geographic regions, ethernet has been very popular in South Korea, Japan, Hong Kong and Singapore. These countries were early adopters of ethernet so it is not surprising to see strong demand from these markets. India has a strong customer base using ethernet and today three out of every four circuits sold is ethernet and one is Layer 1.

How are you using ethernet internally?

We use ethernet for video conferencing services and for secure connectivity linking our points of presences (PoPs) all over the world to our Network Operations Center (NOC).  Recently, we upgraded our internal connectivity to an ethernet multi-point network.  Secure connectivity is a critical network since it allows us to monitor the entire network from a single location. As a result, we are careful to use only the most secure and reliable technologies.


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