Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

This is why Samsung will fail to steal iPhone fans

Richi Jennings | Aug. 24, 2015
Sammy wants you to get hooked on its shinies.

Samsung ultimate test drive
"For just one dollar, you can try one of our latest Samsung phones for 30 days with no obligation. Your test drive kit will come with the phone of your choice, an activated sim card, and a step-by-step guide to help you start your test drive. After 30 days, if you buy a qualifying Samsung device, there's even more love in store for you."

Samsung wants you to test-drive one of its flagship phones. iPhone users can try a Galaxy S6 edge+, Note5, or the smaller S6 edge for 30 days, with (ahem) "no obligation." It's free (if you don't count the $1 fee and the risk you might break or lose it).

Yep, Samsung seems serious about getting out of its sales funk. Programs such as this don't come cheap.

But is it really going to work? In IT Blogwatch, bloggers scratch their heads. Not to mention: What TV Will Look Like in Five Years...

curated these bloggy bits for your entertainment.

Nigel "RTF" Manuel reads the fine runes: [You're fired -Ed.]

Samsung [said] it would give iPhone users a chance to try its latest smartphones, the...Galaxy S6 Edge+ and...Note 5. During the 30-day test drive, users will get...a free data plan. There are no obligations. 
...
It's unclear how many iPhone users will bite. This isn't the first time a test drive program has been done. T-Mobile has a program where customers are able to take an iPhone 5S smartphone out for a week. ... While it didn't do well in terms of numbers [it] let its customers know that they carry the iPhone.  MORE

Carly Page calls it a "desperate bid":

Ultimate Test Drive is available to confused punters in the US and is aimed at iPhone users who fancy a change of scenery. ... You'll have to pay $1 to borrow [one]. 
...
BlackBerry or Windows Phone users who wouldn't mind giving them a try: bad luck...they must sign up to it using their iPhone. 
...
[The] promotion comes, conveniently, just a day after Gartner revealed that...Samsung's share of the market fell [4.3 points] in the first quarter [while] Apple gained 2.4 percentage points...thanks to strong iPhone replacements.  MORE

That one-dollar charge is presumably a way to verify payment authority, notes James Vincent:

Anyone who fails to return the smartphone within 30 days will be charged the full retail price. 
...
Test handsets arrive with a prepaid shipping box to make returns easier.  MORE

 

1  2  3  Next Page 

Sign up for Computerworld eNewsletters.