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Understanding the mobile ad trends in Hong Kong

Adrian M. Reodique | Dec. 19, 2016
Think you know your target audience? Think again.

For instance, through big data, it was found that automotive ads do not only interest automotive enthusiasts and finance gurus, but also other audience segments such as modern moms, said Chan. This allows advertisers to unlock new opportunities.

Besides that, the report showed that mobile users prefer accessing the internet over Wi-Fi to cellular. However, there isn't a stark difference in the number of respondents preferring to use Wi-Fi over cellular or vice versa when they are viewing video apps.

"Advertisers have to adjust their advertising strategy in respond to the trend. It is a must for brands to increase their video advertising budget on mobile channel in the 'mobile-first era'. To accomplish the goal of branding, it is time for advertisers to think a way to augment brand-customer engagement level, ways like integrating interactive elements in the video ads," Chan explained. 

 

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