"If customers want this, they should jump on it," added Gold. "It won't last."
While McAdam didn't offer specific reasons for keeping the unlimited plan, Gold filled in the blanks.
"This is part of the play by Verizon to get customers to move to the iPhone quickly, and to give AT&T customers a reason to jump ship," Gold said. "It's not a bad move."
Last June, AT&T dumped its $30 unlimited data plan for new iPhone customers, replacing it with two new plans, a $15 deal with a 200MB allowance, and a $25 plan that caps data at 2GB.
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