The Vserv Aqua Native ad format has launched to give smartphone users non-intrusive ads while accessing content.
A press statement by Vserv said the new ad format by their digital services company runs on their SmartData platform
As such, it enables publishers to easily integrate marketing messages into content without compromising on the user experience and in doing so it displays ads customized for the environment, design and layout of the app or site.
The press statement claimed this enables retention of consumer attention and reduction of ad fatigue, leading to a higher average click-through rate (CTR) or the publisher.
Making this possible is the ability of the Vserv Aqua Native ad format to deliver 5760 permutations to be displayed on the app or site.
A new form of advertising, the native ad format is an ad merged with app content and has been developed in response towards the heightened trend of increased consumption of content by way of smartphones.
The press statement said research indicated 25% more consumers tend to notice native ads and this brings about higher CTRs.
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