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Why iPhone 7 might be a better fit for enterprise than consumers

Matt Kapko | Sept. 13, 2016
Apple's new iPhone 7 may not have an audio port, but it does pack many improvements that are much more important to business users.

Wiora also thinks Apple's decision might ultimately reduce broken or damaged cords, and fewer cords is a good thing in certain industries, he says. "Healthcare looks at things differently," Wiora says. "A cord represents potential problems. A cord can get caught when you're walking down the hall or working with a patient."

iPhone 7 processor, data storage could be big for enterprise

Other improvements to the iPhone will likely be more significant to the enterprise than the missing audio port, according to Wiora. For example, Apple increased the on-device storage capacity of the iPhone and ramped up the processing power, he says. "If you're not really relying on thousands of users to do their job 20 seconds more efficiently per transaction, which we are, then [faster processing and higher storage] may not be of interest," Wiora says. "For us, this is a wow factor." 

Patrick Moorhead, president and principal analyst at Moor Insights & Strategy, also believes iPhone 7 will bring a number of new benefits to business users. "By making the iPhone 7 water and dust resistant, this reduces an objection that IT has had in the notion that iPhones are easy to break," he says. "The new iPhone 7 should be more reliable in the long haul."

Improvements to the iPhone 7 processing and graphics performance are also "enormous" and the hardware could power large displays and keyboards, if Apple ever embraces modularity, according to Moorhead. "I could see CIOs interested in the notion of workers having one device and docking to large displays and keyboards." 

Fogg of HIS agrees the processing power delivered by Apple's new quad-core A10 Fusion chip should be a major improvement for business users. "This helps all employees become more productive on their smartphones, most especially those using rich media applications or desktop-level productivity applications," he says. "Apple adds major new features every year on the iPhone range. It's easy to forget in other computing markets innovation happens at a much slower pace."


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