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Windows tablet growth puts shine on Microsoft's enterprise prospects

Gregg Keizer | April 13, 2016
Apple's tablet won't be tossed from its top spot in business, but analyst expects Microsoft to make inroads in the next three years.

Instead, enterprises see tablets as a cheap way to increase productivity, with the payoff almost certain. "The cost is relatively low," said Gold "Companies can buy a lower-end tablet, and at volume you're talking about $500 to $700. For someone making $125 an hour, a few hours [saved] makes up the cost of the device. Tablet cost is not that big of a deal."

But don't underestimate user demand for driving table adoption, Gold cautioned. It may be an even greater motivation for putting tablets in the workplace than an authoritative cost-benefits analysis, which few firms bother doing.

"Some of [the tablet deployment] is keeping people happy," said Gold. "That doesn't mean it's cost effective."


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