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Apple, Microsoft wield privacy as marketing tool

Peter Sayer | Oct. 1, 2015
Apple and Microsoft are both taking steps to better explain how they handle customers' personal information.

Who would have access to that history is another part of the story, and one to which Apple devotes a full third of its new privacy pages, under the heading "Government information requests."

If companies want to allay customers' fears of the cloud, they are going to have to follow Apple and Microsoft in making their data collection much less opaque. 


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