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Failed authentication frequently thwarts online shoppers

John P. Mello, Jr. | April 19, 2013
About half of online shoppers are "very frequently" or "frequently" prevented from buying online good and services because they can't get their credentials to work at business websites, a study released Wednesday has found.

"The password is still king," Hazlewood told CSO. "Until some other multi-factor authentication, like a debit card, can be used for online interaction, almost every single technology that's been invented has not been as widely adopted by the average consumer as the password."

However, businesses have made some headway in authentication in recent times. "In the last couple of years, we've seen a lot stronger acceptance of multi-factor authentication," Hazlewood noted.

"But the reason that works in the corporate environment is because you have top-down management that forces it on everyone in the company," he said. "That pressure doesn't exist in the consumer world, so you're not seeing adoption of that kind of technology there."


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