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German anti-virus firm chooses Malaysia as Asian base

AvantiKumar | March 26, 2009
Avira opens Malaysia office

KUALA LUMPUR, 26 MARCH 2009 -- Germany-based IT security firm Avira GmbH has chosen Malaysia as its first international subsidiary in Asia.

"We are pleased to bring more than 20 years of experience behind our anti-virus product to Asia," said Avira chief executive officer Lim Kar Aik. "For example, among our products, AntiVir Personal Edition is for both professional and private use."

Avira chief operating officer Carol Lim said the company's first priority is to drive awareness of company products in the region.

Headquartered in Germany, Avira GmbH security solutions are used by more than 70 million users worldwide, with about 250 staff.

Malaysia: strong local customer base

AVIRA GmbH chief executive officer Tjark Auerbach said there was a strong local customer base in Malaysia, which led to the decision to choose Malaysia as the company's base for Asian expansion.

"We believe we are different as we focus on user experience, honesty in our customer relations, as well as detection," said Auerbach. "Almost RM5 million [US$1.4 million] has been invested in Malaysia so far."

He said that new improvements to the products -- Avira Premium and the Premium Security Suite version 9.0 -- included child protection options, as well as user-selected profiles that ensured better update procedures.

"More than 1.5 million viruses are managed, but we focus on low memory in our core engine, around 500 kilobytes he added. But 23-25 megabytes is needed to handle the database.

The company plans to enhance support for corporate users in Malaysia this year. "There are about one million users of the free version of the anti-virus package in Malaysia," said Auerbach. "Local customers want locally based support; hence our expansion to Asia is user-driven."

 

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