Less than four days after rolling out the project, it has already hit its first glitch. Too many Facebook updates caused some "frustrated chatter" among followers and prompted Izzy's to disable the updates to the social networking sites while it works out the kinks.
So how does one measure ROI with an effort such as this? Sommers has little idea beyond hoping that some "generous economist" will help him figure out that one. For the moment, he is happy measuring success in terms of customer satisfaction. Sommers figures that if he can make customers happy by making their experience in the store a smoother one, the effort is worth it.
"I want to make customers really proud to be spending money at my store. I want them to say. 'I want to be a customer in that place, ' " he said.
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