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In an information economy: Information management must take center stage

June Manley, director, Worldwide Product Marketing, Software, HP | Oct. 31, 2011
Studies show that enterprises are struggling to organize, manage, protect, retain and effectively use information.

• Find and use -- Locate information across all environments, enable search and e-discovery capabilities to locate the desired information.

The first step to taking a holistic management approach to information is to create a framework that offers the flexibility to set appropriate retention, protection and retirement policies with ease.

To simplify policies, develop a process that helps translate the business, legal and HR requirements into technology practices. In addition, treat all documents, content and data as "information" and eliminate classifications such as "structured" or "unstructured." The more control a company has over its intellectual assets, the better it can leverage that information to achieve business objectives.

The second, and equally crucial, step is to involve all key stakeholders, including lines of business, legal, IT and the CISO. In addition to strategic alignment, this enables organizations to eliminate redundant data storage and management costs, delivering an immediate cost savings, while adhering to corporate and regulatory governance requirements. In addition to avoiding costly penalties, streamlining information management improves the process of finding and accessing information, allowing employees to focus on driving innovation, revenue and profit.

Capitalizing on the holistic approach

To achieve these benefits requires the adoption of two strategic initiatives. One, appoint a VP of information management. The VP of information management has oversight across functions and monitors information assets from the top to take a proactive approach to protecting information and policies.

Two, align with an experienced partner that can deliver the solutions and results needed. Vendors that offer "point products" address only isolated phases of the information management life cycle. A holistic approach to information management ensures that information is managed end-to-end. This includes an integrated blend of solutions that capture, monitor, protect, retain and deliver information that is easily accessible at all times.

These solutions can be deployed over time, addressing specific and immediate needs first. In parallel, businesses and governments can build out a comprehensive system that manages information across the enterprise.

In conclusion, managing growing volumes of information doesn't have to be a daunting or expensive task. Implementing a holistic approach to information management enables organizations and governments to gain valuable business insight that improves customer and partner relationships and delivers a competitive advantage. By putting the right information in the right hands at the right time, companies can achieve greater efficiency, better respond to changing market conditions, and drive innovation.

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP is available at


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