The move is not entirely surprising: The June Aberdeen report ("Item-Level RFID Tagging in Retail") notes that more than half of retailers that use or plan to use RFID are going after item-level programs. Why? Because that's where retailers see more business value--efficiency, insight and, presumably, ROI--can be attained.
Apparently, state Klein and Permenter, those warehouse RFID implementations haven't delivered enough return. "Many [retailers]," they write, "will tell you that RFID at the case or palette level is a waste of time and money."
At seven years in, retailers' RFID journey is showing more positive signs--but it's still an evolutionary slog with more work ahead. Gartner's Gaughan writes in his blog: "We still haven't come close to [meeting] the initial hype of RFID's potential."
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