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RFID tags arrive on store floor as retailers go after ROI

Thomas Wailgum | July 29, 2010
For the retailing industry, the adoption of radio-frequency identification (RFID) technology this decade has been one long, strange journey

The move is not entirely surprising: The June Aberdeen report ("Item-Level RFID Tagging in Retail") notes that more than half of retailers that use or plan to use RFID are going after item-level programs. Why? Because that's where retailers see more business value--efficiency, insight and, presumably, ROI--can be attained.

Apparently, state Klein and Permenter, those warehouse RFID implementations haven't delivered enough return. "Many [retailers]," they write, "will tell you that RFID at the case or palette level is a waste of time and money."

At seven years in, retailers' RFID journey is showing more positive signs--but it's still an evolutionary slog with more work ahead. Gartner's Gaughan writes in his blog: "We still haven't come close to [meeting] the initial hype of RFID's potential."


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