Filmmaking today is a flourishing multi-sectoral and transnational activity. A film production can be developed in cooperation with different sectors such as publishing, animation and merchandising, with financing and talents drawn from around the world. It is also common for a production to be filmed in various locations across the globe, and for activities within different parts of the value chain taking place in different countries, said Lui. Singapore media companies have increasingly been getting involved in transnational co-productions.
And so, as film business transactions become increasingly complex, media law functions become even more important to resolve potential disputes in a timely and cost-effective manner, Lui said. Hence, the WIPO Film ADR Scheme, which incorporates alternative dispute resolution procedures adapted to the particular needs of the film industry, is an opportune move that will benefit and boost the industry's long-term development.
WIPO's expertise in arbitration and mediation will be applied to the specific needs of the film sector which is enjoying strong growth, especially in the Asia Pacific region, Gurry said with reference to the WUPO Film ADR Scheme. While this expansion brings many commercial opportunities, there is also a greater risk of conflict between commercial partners. For parties involved in such disputes, mechanisms, such as arbitration and mediation, offer a cost-efficient and often more rapid and advantageous alternative to traditional litigation.
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