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Sony unveils HD surveillance security solution in the Asia Pacific

AvantiKumar | Nov. 16, 2009
Offers 'superb quality wider field of view'

KUALA LUMPUR, 16 NOVEMBER 2009  -- A new set of high definition (HD) Rapid Done security cameras will offer a wider field of view with higher quality, according to electronics giant Sony.

Speaking during the regional launch in Kuala Lumpur, Sony Security Solutions general manager, Asia Pacific, Yoshikazu Hirano, said the new fifth-generation zoom cameras offer features that include plug and go, client-server user interface, USB-linked remote control, and are the first to offer HD intelligent Pan and Tilt (PTZ).

Hirano said that the SNC-RH124 and  SNC-RH164 cameras allow 24x7 surveillance using H.264 codec technology imaging connected over Internet protocol (IP). Standard definition is about 480 lines, whereas HD delivers 720 or 1080 lines and HD 16:9 aspect ratio, which allows enhanced definition while zooming, as well as a wider horizontal field of view.

The new models offer 360 endless pan zoom in addition to flexible integration with third party software, he said. Widescreen field of view is perhaps the greatest attraction for security users.

Television LCD screens can be used to view security information streams from, for example: airports, railway and coach stations, and other public areas, he added. There is also a new Sony feature XDNR (excellent dynamic noise reduction) to help bring greater clarity to imaging.

In addition, DEPA [distributed enhanced processing architecture] helps the camera to manage analytics and also results in more efficient storage and search functions, said Hirano. DEPA Advanced is to enhance both audio and video information with trigger alarms to warn of tampering with cameras. All these help create a better workflow for security teams.


 Business solutions group

The security market is also changing and is one of the reasons why the new Sony solution is HD, said Hirano. The market was estimated at US$8 billion before the downturn, and is still projected to be growing at about 10 per cent a year. Though analogue forms the majority of the market, the IP segment is growing 27 per cent annually until 2013, according to analyst firm IMS Research.

In the IP market, during 2009, IMS Research said 72 per cent of the market share is made up of SD [standard definition], and 28 per cent is taken by HD. However, IMS forecasts that in the next three years, market share will be 50 per cent each for the two segments, he said.

In addition, Sony has set up professional business group to provide business solutions and services to the customers, which is now available in Japan, said Hirano. In the future, this new service will be rolled out to the rest of the world.