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Uber shows how not to do a privacy report

Evan Schuman | Feb. 6, 2015
The Uber privacy report released last week (Jan. 30) is the perfect example of how not to handle a privacy PR disaster -- or any privacy policy matters at all.

To what end? Is the report suggesting that this helps protect those privacy rights? Did the investigators ask how often it is downloaded, or the ratio of Uber app downloads to privacy-policy downloads? If they did, did they believe that told them anything about how many downloaders even looked at that policy, or for how long?

This is checklist security, where a company says, "We spelled it all out. 'Tis not our fault if no one looks at it."

Given Uber's checkered privacy history, you'd expect a real investigation to turn up at least find one or two issues. But when you limit the scope of an investigation to a review of a published privacy policy, that isn't going to happen. What you end up doing, though, is reinforcing the perception that Uber treats privacy as nothing more than an annoying form that needs to be filled out.

How seriously does Uber take privacy? Read this report — all the way through — and you'll have a very good idea.


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